Research

My research focuses on judgment and decision-making in the context of Artificial Intelligence (AI) and Generative AI (GenAI) in both individual and organizational settings. Specifically, I am interested in exploring how emerging technologies influence decisions in B2C and B2B environments.

Explainable AI and Health Risk Communication

Rushan, M. R. I., Papamichail, K.N., Nieroda, M., Muir, K.R., & Lophatananon, A. (2026). Does Explainable AI-driven Personalized Health Risk Communication Motivate Healthy Behavior Intention? Risk Analysis (Accepted).

Misuse of Social Media

Rahman, M.S., Rushan, M.R.I., Bag, S., Hossain, M.A., & Naude. P. (2026). Misuse of social media and climate of distrust in the B2B environment: a moderated mediation analysis. Journal of Marketing Theory and Practice, 34(4), 875-898.

DOI: https://doi.org/10.1080/10696679.2025.2544675

Quality of Care in Mental Health Services

Rahman, M.S., Hossain, M.A., Rushan, M.R.I., Hassan, H., & Talwar. V. (2025). Quality of care in mental health services: does patient engagement play a role? International Journal of Quality & Reliability Management, 42(1), 1-32.

DOI: https://doi.org/10.1108/IJQRM-10-2021-0373